Ocean Eyes Swim PR Campaign
This plan accompanies the final exegesis also on this page. The purpose of this project was to satisfy the grade the guidelines to my final major assignment (the PR Plan) but also to contribute my small business to helping end the objectification of women in advertising.
This PR Plan will demostrate the stragey and approach my brand took to produce a campaign that did not objectifiy women or reduce them to value base only on their appearence. Instead the campaign focused on the presence and strength of women and celebrated their individuality.
It is not a body positivity campaign. While that element does exist within the project, it was not the central focus.
Exegesis - Accompanies the Ocean Eyes Swim PR Campaign
This exegesis accompanies the PR plan also on this page. The purpose of this project was to satisfy the guidelines for my final major university assignment (the PR Plan) but also to contribute to my small business to helping end the objectification of women in advertising.
The exegesis discusses how and why Ocean Eyes Swim felt, as a brand, felt the need to produce this campaign; working against years of social constructs where the objectification of women in advertising became normal.
It academically discusses the history of the problem, produces case examples, and why it needs to change.
The PR Plan demonstrates the strategy and approach my brand took to produce a campaign that did not objectify women or reduce them to value based only on their appearance. Instead the campaign focuses on the presence and strength of women and celebrates their individuality.
It is not a body positivity campaign. While that element does exist within the project, it was not the central focus.
Ocean Eyes Swim Seasonal Lookbook
I conducted the entire project management myself for this and all Ocean Eyes Swim photo shoots.
I scout the models & location, style the shoots, take and edit the photos; every part of every shoot is planned and managed by me.